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Nitin Arya

@wp-nitin

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WordPress | WooCommerce | LearnDash | BuddyBoss | Paid Memberships Pro | Custom Plugins | API Integration | Performance & Speed Optimisation | Page Builders (Gutenberg, Elementor, WPBakery, Divi, ACF)

9+ years building custom websites, plugins, APIs, and fixing messes others left behind.

Freelance WordPress Developer Consultant Based in India.

I build, fix, and scale WordPress sites for business owners who'd rather talk to the person doing the work than an account manager. 500+ projects across the UK, Dubai, and India — handled start to finish by one person: me.

9+

Years on WordPress, exclusively

11

Years in the web industry

500+

Projects
delivered

About Me: A WordPress consultant, not an agency

I'm Nitin Arya — WP Nitin. For 9+ years I've worked on WordPress and nothing else, which is the whole point: you get someone who knows the platform deeply, not a generalist juggling five stacks. Before WordPress I spent two years as a web and graphic designer, so design and UX sit inside how I build, not bolted on after.
When you hire me, you hire me — not a sales rep who hands your project to whoever's free. I take it from hosting and setup through design, development, and launch, and I'm the person you message when something needs fixing. Businesses in the UK, UAE, and India work with me for custom builds, WooCommerce and LearnDash, speed and security work, migrations, and the kind of debugging that comes from actually understanding WordPress internals.
Agency-level WordPress work, without the agency overhead or the middlemen..
Get expert-level WordPress development and support — without the high cost of an agency.

Resume

2023 - Present

WordPress Developer

Freelance

Remote

2020 - 2023

Team Lead - WordPress

Full Time

Remote

2017 - 2020

WordPress Developer

Freelance

Remote

2015 - 2017

Website Developer

Full Time

On-site

2014 - 2015

Web/Graphic Designer

Full Time

On-site

Skills

html

Html

95%

css

CSS

90%

bootstrap

Bootstrap

90%

jquery-icon

jQuery

90%

WordPress white

WordPress

95%

Woo logo color

WooCommerce

95%

LearnDash icon white

Learndash

95%

BB Logos Colored Icon

BuddyBoss

95%

s2

Custom Plugin &
Theme Development

95%

s1

UI / UX Design

85%

s1

UI / UX Design

85%

s3-icon

Graphic Design

85%

ga

Google Analytics

85%

google search console icon

Google Search Console

85%

Services I Offer

WordPress Website Development

Building responsive, visually appealing, and user-friendly websites with WordPress, tailored to meet your unique business needs. From small blogs to corporate websites, I craft solutions that help you stand out online.

Website

UI / UX

Design

Blog

Landing page

Redesign

Custom Theme & Plugin Development

Specializing in custom theme and plugin development, I create bespoke WordPress websites with unique functionalities, ensuring they align with your specific requirements and business objectives.

Plugin

Theme

Customisation

API integration

CPT

WooCommerce Development

Developing powerful eCommerce websites with WooCommerce, I help you set up and manage your online store with features like secure payments, easy product management, and a smooth shopping experience for your customers.

Online Store

e-Commerce

Customization

Shipping rules

Payment Gateway

Performance Optimization

Optimizing website performance to ensure faster loading speeds, improved user experience, and better search engine rankings. I focus on enhancing your website’s Core Web Vitals and overall speed.

Site Speed

Web Vitals

Image and Asset Optimization

Code Minification

CDN

LearnDash Integration & Membership Sites

Integrating LearnDash for creating robust online learning platforms and membership sites. I build systems that manage user access, provide course content, and enhance the learning experience.

Online Course

Membership

LMS

Subscription

e-Learning

Search Engine Optimization (SEO)

Boosting your website's visibility on search engines by applying proven SEO strategies. From keyword optimization to content strategies, I help you increase organic traffic and rank higher in search results.

Onpage

Offpage

Backlink

WordPress Debugging & Fixes

Resolving technical issues and fixing bugs on WordPress websites. Whether it's plugin conflicts, theme issues, or broken links, I ensure your site is running smoothly and error-free.

Error

Theme issue

Plugin conflict

Fixing bugs

WordPress maintenance services

Providing ongoing WordPress support and WordPress maintenance for websites. I ensure your site stays updated, secure, and functional with regular backups, security scans, and software updates.

Ongoing support

Stays updated

Secure

Regular backup

Security scans

Why Work With Me

I offer a complete, hands-on approach—solving problems, understanding your vision, and delivering high-performance WordPress websites with precision. With deep commitment and a focus on results, I manage everything from design to deployment so your project moves efficiently from start to finish.

End-to-end execution

One person, start to finish

Design, development, optimization, and deployment—handled entirely by me for greater control, speed, and consistency.

Direct Communication Icon

Direct line, no middlemen

You message me, not a ticket queue. Clear timelines and straight answers, including when something will take longer than you'd like.

Security & Stability First icon

Security & Stability First

I follow WordPress and hosting best practices to protect your website from common vulnerabilities.

Performance Optimized

Performance Optimized

Fast-loading, SEO-ready, and user-friendly websites designed for speed, engagement, and long-term growth.

Portfolio Highlights

Featured Projects: Every project here I ran end to end — hosting, design, build, launch.

From corporate websites to custom WooCommerce builds, here’s a glimpse of my work in action. I specialize in crafting custom WordPress solutions for businesses, eCommerce stores, and membership platforms. Every project you see here was personally managed end-to-end — from domain and hosting setup to design, development, and launch — ensuring a seamless, high-quality result.

IC
  • Website Development

IC

  • Website Development

IC

IC

A clean and modern showcase site for an interior design brand. Focused on visuals and UX.

ICPL
  • Website Development

ICPL

  • Website Development

ICPL

ICPL

Custom WordPress site built from scratch for a pharma company. Professional, fast, and easy to manage.

Featured Plugins:

I also develop custom WordPress plugins to add new functionality, enhance performance, and meet unique business requirements. Each plugin is fast, secure, and reliable, designed to integrate smoothly with your website for the best user experience and long-term scalability

StickySocial Icons
  • Plugin Development

StickySocial Icons

A floating social icon bar and mobile-friendly bottom menu button to enhance accessibility and user engagement.

StripePay Link
  • Plugin Development

StripePay Link

Dynamically displays Stripe product data and payment links via Stripe API with a custom front-end UI.

Property Listings Sync
  • Plugin Development

Property Listings Sync

Automatically fetches and publishes real estate listings via REST API from a 3rd-party service.

Client Testimonials

Trusted by businesses for WordPress, eCommerce, and custom websites.

Christopher

Happy Client

Working with Nitin Arya was a game-changer for our business. His expertise in WordPress development exceeded our expectations, and we're thrilled with the results

Steve

Happy Client

Nitin Arya provided outstanding WordPress consultancy that transformed our website's performance. His guidance and technical skills are unmatched."

Alex P

Creative Agency

As an agency owner, I need developers who deliver. Nitin solves complex issues quickly and never compromises on quality.

Daniel

Happy Client

Nitin’s technical guidance and delivery transformed our website's performance.

🚀 Recent Project: WooCommerce Custom Checkout Plugin

⚡ WordPress Speed Optimization for a SaaS Startup

🎨 LearnDash Membership Portal — Course Experience Redesign

🔧 BuddyBoss Community Setup with Custom Integrations

🛠️ SEO Audit & Site Speed Fix for E-commerce Site

🚀 Recent Project: WooCommerce Custom Checkout Plugin

⚡ WordPress Speed Optimization for a SaaS Startup

🎨 LearnDash Membership Portal — Course Experience Redesign

🔧 BuddyBoss Community Setup with Custom Integrations

🛠️ SEO Audit & Site Speed Fix for E-commerce Site

Have a WordPress project — or a problem?

Tell me what you're building or what's broken. I'll come back with a straight assessment and what it'll take — no sales call required.